Facebook X (Twitter) Instagram
    Business Mavericks
    • Home
    • Jargons
    • Business Models
    • Brand Analysis
    • Finance
    • Biz & Top’s
    Facebook X (Twitter) Instagram
    Business Mavericks
    You are at:Home»Business»Jargons»What is Labelling? A Comprehensive Guide
    Jargons

    What is Labelling? A Comprehensive Guide

    November 26, 20203 Mins Read
    Share
    Facebook Twitter Pinterest WhatsApp LinkedIn Email

    Labelling is all about trust and brand identity let’s take a look at Apple brand is one of the most trusted and most recognised brands in the world. we can just identify it just by seeing their iconic Apple logo.

    Content Outline

    • Labelling Definition
    • Types Of Labelling
    • Functions and Uses of Labelling

    Labelling Definition

    Labelling is the most important part of branding that enables product identity. labeling provides detailed information about the product that particular company produces and also it helps their customer easily identify their product.

    Are There Any Legal Obligations In Labelling?

    Yes, there are some legal obligations with labeling before we print it on our products.

    • According to the law, a company’s label needs to stick Competition and Consumer Act 2010.
    • Packaged and processed foods products should be labelled with nutritional details on it, according to The Food and Drug Administration ( FDA ).
    • The Federal Trade Commission Act (FTC) states that cheating of labels and graphics is an offence which can lead consumers to confuse between original and duplicate product.
    • The Fair Packaging and Labeling Act establishes compulsory labeling conditions, boosts independent packaging standards and grants federal companies to establish packaging regulations in certain industries.

    Types Of Labelling

    types of labelling

    • Brand Labelling: this type of label plays a crucial role in explaining about the brand to their customers.
    • Descriptive Labelling: It helps customers how to this product ( mostly seen on health and food products )
    • Grade Labelling: it is used to explain the features and characteristic of the product.

    Functions and Uses of Labelling

    • Defines the Product: A label provides information about product usage and cares to be taken while using the product. Ex: Green tea usage steps
    • Recognition of the product: Labeling can be used for clear identification of the product.
    • Sorting of Products: It means classification and separation of products according to different types of categories in the market. Ex: Fruit juice, soda products are placed in different racks with categories mentioned.
    • Marketing of Products: It gives the customer a reason to purchase their products without a second thought. Ex: Extra 20% potato chips in chips packets
    • In concurrence with the law: As mentioned above labels should strictly obey the law. packaged and processed food companies should make their labels carefully.

    Why Labelling is Very Important?

    • Good labeling can grab the attention of customers to purchase their products instead of others.
    • Product Labelled with proper step-by-step usage details can help them to differentiate from others products in the racks ( in retail shop ).
    • Labeling is considered most important factor in the sale of product which leads them to make or break the sale of products.

    Thanks For Reading.

    Mohanraj Reddy
    • Website
    • X (Twitter)
    • Instagram
    • LinkedIn

    This is Mohanraj Reddy✌️❤️ Creator at Business Mavericks & Being Mohanraj and A Minimalist.

    Related Posts

    What is Price to Earnings Ratio in Stock Market

    By Mohanraj ReddyMarch 29, 2022

    What is Effective Communication? Features, Process and Types

    By Mohanraj ReddyMarch 16, 2022

    What is Controlling? Features, Process, Types and Advantages

    By Mohanraj ReddyMarch 10, 2022

    What Are The 7 C’s of Communication

    By Mohanraj ReddyOctober 16, 2021
    Add A Comment

    Leave A Reply Cancel Reply

    business-mavericks-about-us
    Don't Miss

    Coca Cola Slogan used Throughout Its Iconic Journey

    September 21, 2023

    What is a Business Model? How to Create It, and Different Types

    September 20, 2023

    How to Adapt Your E-Commerce Business Model to the Changing Times

    September 16, 2023

    The Future of OTT Business Model: What to Expect in the Coming Years

    September 15, 2023
    Facebook X (Twitter) Instagram LinkedIn
    • About Us
    • Contact Us
    • Privacy Policy
    © 2023 Business Mavericks. Designed by Mohanraj Reddy.

    Type above and press Enter to search. Press Esc to cancel.