MrBeast, the American YouTube personality born on May 7, 1998, and also known as Jimmy Donaldson, is renowned for pioneering a genre of YouTube videos featuring expensive stunts. His primary YouTube channel, “MrBeast,” ranks as the fifth most subscribed on the platform.
Born in Kansas on May 7, 1998, Donaldson spent most of his childhood with his brother, Charles “C.J.” Donaldson, in Greenville, North Carolina. He completed his secondary education at Greenville Christian Academy, a local private school, in 2016 before enrolling briefly at East Carolina University, which he later dropped out of. Donaldson’s brother, MrBro, on YouTube, has over 4.35 million subscribers as of February 2022 and posts similar content to his brother.
Content Outline
Who is Mr Beast?
Jimmy Donaldson, also known as MrBeast, is an American YouTube personality and the pioneer of a genre of YouTube videos featuring expensive stunts. Starting in early 2012 at age 13 under the name “MrBeast6000,” he initially produced Let’s Play videos and videos appreciating other YouTubers’ wealth.
In 2017, his “Counting to 100,000” video went viral; since then, his content has expanded to include challenges, donations, tasks, and vlogs. His main YouTube channel, “MrBeast,” is the fifth most subscribed on the platform and has over 133 million subscribers as of February, 2023. Donaldson also manages several other channels and co-founded Team Trees and Team Seas, which raised millions for environmental charities.
He is the founder of MrBeast Burger and Feastables and was among the top 10 highest-paid YouTubers of 2020. The MrBeast brand has grown to employ 60 people as of 2022.
Name | Jimmy Donaldson |
Net Worth (Feb, 2023) | $105 Million Approx. |
Profession | YouTuber, internet personality, businessman |
Monthly Income And Salary | $3-4 Million Approx. |
Yearly Income And Salary | $21-25 Million Approx |
Last Updated | February, 2022 |
Mr Beast YouTube Career ( Grint to Fame to Profitability )
Early Viral Trials (2012-2017)
At 13, Donaldson, known as “MrBeast6000,” uploaded his first YouTube video in February 2012. Initially, his content consisted of Let’s Plays, primarily on Minecraft and Call of Duty: Black Ops 2, appreciation videos for other YouTubers’ wealth, and tips for aspiring creators. He also commented on YouTube dramas, with minimal appearances in these videos. As of July 2013, his channel, formerly named “That-dude,” had approximately 240 subscribers.
During 2015 and 2016, Donaldson’s “Worst Intros” videos gained popularity, where he mocked introductions of YouTube videos. By mid-2016, he had around 30,000 subscribers. In the autumn of 2016, he left East Carolina College to pursue a full-time career as a YouTuber, despite his mother’s disagreement, which resulted in him moving out of the family home.
As Donaldson’s channel expanded, he brought on board four of his childhood friends – Chris Tyson, Chandler Hallow, Garrett Ronald, and Jake Franklin – to work on it together. They reached out to several YouTubers to analyze their successful videos’ performance and forecast the platform’s recommendation system. In 2020, Franklin departed from the group, and Karl Jacobs, a former cameraman, was appointed to fill the position.
Rise to Fame (2017-2020)
In January 2017, Donaldson spent 40 hours counting to 100,000 and released a nearly day-long video of the stunt, with some parts sped up. He also gained popularity for attempting outrageous acts such as breaking glass with a hundred megaphones, trying to stay underwater for 24 hours, and spinning a Fidget Spinner for a day. By 2018, he had raised $1 million through these stunts, earning him the title of “biggest YouTube philanthropist.”
In the race between PewDiePie and T-Series to become the most subscribed channel on YouTube in 2018, Donaldson supported PewDiePie by purchasing billboards and television and radio ads. During Super Bowl LIII, he also bought seats for his team, who wore T-shirts reading “Sub 2 PewDiePie.”
In March 2019, Donaldson organized and filmed a real-life Battle Royale competition with Apex Legends, with a prize purse of $200,000. In November 2019, he was accused of using counterfeit money in his “I Opened A FREE BANK” video. In April 2020, he hosted a rock-scissors-paper contest with a grand prize of $250,000. The event became the most-watched live original on YouTube, with 662,000 concurrent viewers. In October 2020, he hosted another influencer tournament with a grand prize of $300,000. The game was won by the D’Amelio family, who faced cheating allegations.
From Fame to Profitability (2021-present)
MrBeast released a video titled “Youtube Rewind 2020, Thank God It’s Over,” and praised PewDiePie at the end of the video. He signed a distribution deal with Jellysmack and hosted his third Influencer Tournament in December 2021, with a grand prize of $1,000,000. In January 2022, Forbes ranked MrBeast as the top-earning YouTube creative with an estimated income of $54 million in 2021. He also uploaded a reenactment of Squid Game that has become his most-viewed video.
How Much Does MrBeast get so much money to donate?
MrBeast often gives away millions of dollars worth of products, including cash, houses, cars, gifts, boats, etc.
How does MrBeast get so much money to spend? MrBeast generates money mainly in the following three ways.
- Sponsorships
- YouTube advertising revenue
- Merchandise sales
Let’s talk about the above three strategies that MrBeast uses to make so much money from YouTube.
1. Sponsorships
Most of MrBeast’s net worth comes from its sponsors. Here’s the list of sponsors that pay MrBeast much money.
Quidd: Quidd is the first sponsor who gave MrBeast over $10,000, which he later donated to a homeless man. Quidd still sponsors MrBeast’s videos.
Quick note: Quidd is an app for collecting and sharing rare digital goods like chat stickers, trading cards, GIFs, etc.
Honey: Honey is probably the BIGGEST contributor to MrBeast’s net worth, as he often recommends Honey in his YouTube videos.
Quick note: Honey is a FREE browser extension that automatically finds coupon codes and applies them when you pay.
Apex Legends: Apex Legends is another sponsor of MrBeast’s YouTube channel, donating $200,000 to “$200,000 Youtuber Battle Royale” and “Donating $100,000 To Shroud In Real Life” for every kill he scores, etc.
Quick note: Apex Legends is a free-to-play battle royale hero shooter game
Dragon City: Dragon City is also the sponsor for MrBeast’s videos, including “$100,000 To A Homeless Man”, “$70,000 Extreme Hide And Seek – Challenge”, etc.
Quick note: Dragon City is a game where you collect, fight and level up dragons.
Besides that, MrBeast also does pay advertising for other brands like Coinbase, whose website he links to in his video description. Here’s how it looks; MrBeast sponsors
2. Selling Merchandise
Another big contributor to MrBeast’s net worth and YouTube donations is his merchandise.
MrBeast runs an online store called Store Mr. Beast where he sells a wide range of products, including; Hoodies, T-shirts, School bags, Accessories, and more He also operates a fast-food chain called MrBeast Burger, which currently has 900 locations in North America and Europe. The menu includes burgers, fries, desserts, and canned drinks.
3. YouTube Ads
MrBeast’s YouTube AdSense revenue is also HUGE, as it receives millions of views every day. Let’s take a look at MrBeast videos stats.
As you can see above, MrBeast averages over 10 million views EVERY SINGLE DAY on his YouTube channel.
He also runs a few other YouTube channels and MrBeast Gaming is another popular gaming channel that’s just as many views (or slightly less).
Even if we assume a $7 CPM (cost per thousand views), MrBeast generates a whopping $100,000+ every day (on average) through YouTube ads.
So how much does MrBeast actually earn per month?
On average, MrBeast earns easily anywhere between $8 million to $10 million every month from various sources such as sponsorships, YouTube ads, merchandising, etc.
Name | MrBeast |
---|---|
Youtube Subscribers (September 2022) | 216.9 Million |
Twitter Followers | 18.4 million |
Facebook Followers | 12 million |
Instagram Followers | 23.3 million |
As per the Reports MrBeast Net Worth is Estimated to Be $105 Millions as of Febraury, 2023.
MrBeast Business Model
Donaldson’s videos are known to contain elements to go “viral.” This way, he generates advertising revenue of “tens of millions of dollars” as social media recommendation systems show his videos to more people. According to The Detroit News, his videos contain elements of Internet challenges, guest appearances, and reaction videos – three popular video genres on the Internet. On YouTube, his videos use catchy clickbait titles like “I Adopted EVERY Dog in a Dog Shelter,” which explain the challenges in less than half a minute and are between ten and twenty minutes long.
According to Donaldson, high cash prizes are also important in viewer retention. That’s why he often donates large amounts of money to individuals in his videos, with many of these videos sponsored by various companies. He also sometimes hosts contests in video games like Minecraft where there are big prizes to be won, such as donating a house in one of his videos. MrBeast is credited with introducing a new style of costly stunt videos to YouTube, where creators host elaborate challenges and large-scale sponsored giveaways.
In a typical video, Donaldson gives away large sums of money. His expensive YouTube videos are usually funded and sponsored by large-scale brand deals that appear as ads in his videos. Psychologist Tim Kasser analyzed that a MrBeast video promoting a product costs about half as much as a television ad, with higher engagement and response. Donaldson claimed in January 2021 that he was running his main channel at a loss.
Diversification
MrBeast knows the importance of diversification. He has stated that he runs the main channel at a loss. MrBeast currently has over 175 million subscribers on his YouTube channels (at the time of writing this content). Donaldson operates the following 6 YouTube channels. Let us talk about these channels for a moment.
- MrBeast – Current subscribers: 133 million
This is Donaldson’s PRIMARY channel where all the fun happens. On this channel MrBeast regularly posts videos where he gives away money, cars, houses and more. - Beast Philanthropy – Current subscribers: 11.8 million
MrBeast is probably the #1 philanthropist on YouTube because he donates a TON amount of money. The description of his YouTube channel says: “100% of the profits from my ad revenue, merch sales and sponsorships go to our food bank!”. - MrBeast Gaming – Current subscribers: 31.2 million
This is where MrBeast uploads all of his gaming videos, including Minecraft, GTA and more. He is constantly uploading new videos to this channel. On average, each video is viewed 10 million times! - MrBeast shorts – Current subscribers: 15.6 million
YouTube recently introduced YouTube Shorts, which are video clips that are 60 seconds or shorter (and are mostly short, catchy videos created by users). The MrBeast Shorts channel contains all the shortest video clips. - Beast Reacts – Current subscribers: 21.7 million
In this channel, MrBeast and his friend Chris react to the viral videos on the internet. Some of the most popular videos on this channel are; The fastest workers in the world
The most expensive houses, Most dangerous travel destinations, - MrBeast 2 – Current subscribers: 19.2 million
He has only posted two videos on this channel so far, including; Signing shirts for 6 hours straight, Solve this puzzle for $100,000
The lesson from BIGGEST, which we can all learn from MrBeast’s YouTube success, is this: “Once you have a main channel with millions of subscribers, it’s easier to get lots of subscribers when you start another channel.”
MrBeast Other Ventures
- Finger on the app:MrBeast collaborated with Brooklyn-based art collective MSCHF to release a multiplayer mobile game called “Finger on the App,” where players touch their phone screen, and the last person to take their finger off the screen wins $25,000. Four people won $20,000 each after leaving their finger on the app for over 70 hours. The game was so successful that a sequel with a grand prize of $100,000 was planned but was pushed back due to server upgrades. The winner of the sequel kept their finger on the phone’s screen for about 51 hours.
- MrBeast Burger: Will Hyde, a producer with the MrBeast channel, announced in November 2020 that Donaldson would open a virtual restaurant called MrBeast Burger in December 2020. The restaurant would sell franchise rights to serve burgers in restaurants across the U.S., and customers could order the burgers through online delivery services.
- Feast: In January 2022, MrBeast announced the launch of his new food company, Feastables, which includes a line of chocolate bars named “MrBeast Bars.” The launch included sweepstakes with over $1 million worth of prizes and ten grand prize winners who had the opportunity to compete for a chocolate factory in a future video. In June 2022, a video featuring Gordon Ramsay was released where he judged a cake competition, and a cash prize of $500,000 was offered. In February 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide sweepstakes tips.
- Investments and partnerships: Donaldson is an investor in tech startup Backbone, which makes the Backbone One controller and Backbone app. He also partnered with Creative Juice to launch Juice Funds, a $2 million investment fund and became a long-term investor and partner with financial technology company Current. However, he faced backlash in April 2021 after fans lost money in a cryptocurrency scheme he had promoted.
Also, Read Sage Thomas Net Worth 2022.
MrBeast Awards
In 2019, MrBeast won the 9th Streamy Awards for the category “Breakout Creator”.
In 2020, MrBeast won the 12th Annual Shorty Awards for the category “YouTuber of the Year”
In 2020, MrBeast also won the 10th Streamy Awards for various categories including;
- Creator of the Year
- Live Special
- Social Good: Creator
- Social Good: Nonprofit or NGO.
FAQs about MrBeast
Here are some of the frequently asked questions about MrBeast aka Jimmy Donaldson and his YouTube growth.
- What is MrBeast’s real name?
Jimmy Donaldson is an American YouTuber and founder of the popular YouTube channel MrBeast. - What is the net worth of MrBeast?
MrBeast’s net worth is estimated to be over $105 million in February, 2022. Most of his income comes from his online ventures, including his YouTube channels, merchandise store, sponsors, etc. - Where Does MrBeast Live? Kansas, United States of America.
- What is MrBeast famous for?
MrBeast is known for giving away millions of dollars, private islands, luxury cars and expensive houses to strangers. - How much does MrBeast earn per month?
MrBeast earns more than $8 to 10 million every month. Most of his income comes from sponsors, paid collaborations, YouTube ads and merchandise. - How Much Does MrBeast earn per day? MrBeast earns more than $260K to $300K every day. Most of his income comes from sponsors, paid collaborations, YouTube ads and merchandise.
- Who are the sponsors of MrBeast’s YouTube videos?
Here are some of the brands that sponsor MrBeast’s YouTube videos.
– Quidd
– Honey
– Apex Legends
– Dragon City
– Coinbase
Thoughts on MrBeast Net Worth
Jimmy has become an extremely popular YouTuber over the past few years. He became much more generous when he started making more money from YouTube. He donated much money to others.
His videos are not only entertaining but also extremely useful for many people.
Are you a fan of MrBeast? How has he inspired you? What is your favourite video on his channel? Share your thoughts in the comments.
Reference
- Wikipedia https://en.wikipedia.org/wiki/MrBeast