Coca Cola is one of the few brands that has successfully conquered every market it has entered. This is due…

A business model is a strategic plan for how a company will create, deliver, and capture value. It describes the…

As part of the internet revolution, e-commerce has brought the offline shopping experience to our fingertips in just a decade…

Over-the-top (OTT) platforms are media services that deliver content directly to viewers over the Internet without the need for traditional…

A PESTEL analysis is a structured framework for gathering information about the macro-environment, or the external factors that influence a…

Netflix is a global streaming service that offers a wide variety of content, including movies, TV shows, documentaries, and more.…

Tesco is a British multinational grocery and general merchandise retailer headquartered in Welwyn Garden City, England. It is the largest…

Southwest Airlines is a major American low-cost airline headquartered in Dallas, Texas. It is the largest low-cost carrier in the…