Netflix Mission Statement, Vision & Values in a Simplified Way

Netflix, Inc. is an American subscription streaming service and production company. It was founded on August 29, 1997, and offers a library of movies and television series under distribution agreements, as well as its productions, which are known as Netflix Originals. Let us see the overview of Netflix before moving on to the Netflix Mission Statement, Netflix Vision Statement, and Values.

Netflix Mission Statement, Vision Statement & Values

Netflix Mission Statement

Netflix has mentioned its core Strategy and Netflix Mission Statement in its annual report.

The Netflix Mission Statement is

We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.

The Netflix Mission Statement expresses what the company is best known for – providing outstanding and unparalleled video entertainment services. It also shows how the company balances the satisfaction of its customers with the financial needs of its other stakeholders.

It means Netflix Mission Statement consist of three major elements

• Quality Environment: Netlfix has invested a huge amount in developing user-friendly platforms, web shows, movies, and documentaries to attract new customers and retain its existing customers.
• Improving lives: Netflix places a high priority on having an impact on society beyond entertainment. The company links its operations to programs that ensure it meets its social responsibilities by contributing to the overall betterment of people, the environment and the economy. For example, Netflix is known for inspiring a sustainable model that is adopted by other companies around the world and has valuable impacts on communities and the environment.
• Exceeding expectations: It’s true that Netflix does not take its customers for granted. The stability and reliability that characterise its platform, as well as the accompanying services, prove beyond doubt that Netflix is an excellent company. In addition, the services that Netflix offers to its customers are a “rich harvest” for the customers compared to the subscription fees. And there is no compromise on quality either.
• Provide excitement and entertainment: Netflix is aware of the ever-changing dynamics of entertainment in today’s world, especially with the move away from linear television TV. To bridge this gap, the company offers its customers and investors a dynamic system that meets all their entertainment needs. For example, Netflix offers a variety of entertainment options, including Internet entertainment apps and other online systems. Through these channels, the company provides its customers with limitless content to engage them and enjoy every moment.

Netflix is available across 190 countries and in 30+ languages. Over 40% of Netflix users are from the united states and Canada, the remaining 60% are from the world market.

Netflix Vision Statement

To Retian the Position Of Being King of OTT in the Internet Entertainment Era.

Vision is what a company wants to achieve in the future.

• Winning The Race: Competition in the ott industry growing because production house is starting their platforms like Disney, HBO, paramount, etc. to complete with them Netflix is investing an enormous amount in producing their content as per the FY21 Netflix has invested over $17 Billion for Production of web shows, movies and documentaries to Retina its top position in Entertainment industry.
• Global Dominance

Also, Read SWOT Analysis Of Netflix

Netflix Values

Netflix has highlighted its core values in its jobs section, which are:

Judgment

• You make wise decisions despite ambiguity
• You identify root causes and get beyond treating symptoms
• You think strategically and can articulate what you are, and are not, trying to do
• You are good at using data to inform your intuition
• You make decisions based on the long term, not near term

Communication

• You are concise and articulate in speech and writing
• You listen well and seek to understand before reacting
• You maintain calm poise in stressful situations to draw out the clearest thinking
• You adapt your communication style to work well with people from around the world who may not share your native language
• You provide candid, helpful, timely feedback to colleagues

Curiosity

• You learn rapidly and eagerly
• You contribute effectively outside of your specialty
• You make connections that others miss
• You seek to understand our members around the world and how we entertain them.
• You seek alternate perspectives

Courage

• You say what you think when it’s in the best interest of Netflix, even if it is uncomfortable.
• You make tough decisions without agonizing.
• You take smart risks and are open to possible failure
• You question actions inconsistent with our values
• You can be vulnerable in the search for truth

Passion

• You inspire others with your thirst for excellence
• You care intensely about our members and Netflix’s success
• You are tenacious and optimistic
• You are quietly confident and openly humble

Selflessness

• You seek what is best for Netflix rather than what is best for yourself or your group.
• You are open-minded in search of great ideas
• You make time to help colleagues

Innovation

• You create new ideas that prove useful
• You re-conceptualize issues to discover solutions to hard problems
• You challenge prevailing assumptions and suggest better approaches
• You keep us nimble by minimizing complexity and finding time to simplify
• You thrive on change

Inclusion

• You collaborate effectively with people of diverse backgrounds and cultures
• You nurture and embrace differing perspectives to make better decisions
• You recognize we all have biases and work to grow past them
• You intervene if someone else is being marginalized
• You are curious about how our different backgrounds affect us at work, rather than pretending they don’t affect us

Integrity

• You are known for candor, authenticity, transparency, and being non-political.
• You only say things about fellow employees that you say to their face
• You admit mistakes freely and openly
• You treat people with respect regardless of their status or disagreement with you.
• You always share relevant information, even when worrisome to do so

Impact

• You accomplish amazing amounts of important work
• You demonstrate consistently strong performance so colleagues can rely upon you.
• You make your colleagues better
• You focus on results over the process

Netflix Culture

1. Encouraging employees to make decisions independently.
2. Transparency among employees over-sharing ideas
3. A friendly relationship with colleagues
4. Retaining and hiring only highly talented employees
5. Avoid rules