The SWOT Analysis of Asian Paints focuses on the strengths, weaknesses, opportunities, and threats of the company. Strengths and weaknesses are the internal factors and opportunities and threats are the external factors that affect Asian Paints. Let look at The Overview of the company before moving into SWOT Analysis Of Asian Paints.
Overview Of Asian Paints
Asian Paints Ltd is an Indian multinational paint company headquartered in Mumbai. The company is engaged in the manufacture, sale, and distribution of paints, coatings, home furnishing and bathroom products, and provision of related services.
Asian Paints is India’s largest and Asia’s third-largest paint company. Asian Paints is the holding company of Berger International. The company generated a turnover of Rs 17,194.1 crores and a profit of Rs 2,654 crores in the financial year 2019-20.
The Company’s manufacturing facilities span 15 countries across the world, including India, with a significant presence in the Indian subcontinent and the Middle East
Indian Paints Industry is estimated at Rs 406 billion, of which the organized sector accounts for about 65%, or Rs 264 billion.
Did You Know?
Asian Paints is India’s largest paint manufacturer with more than 54 percent market share in the paints Industry.
SWOT Analysis Of Asian Paints:
SWOT Analysis Of Asian Paints Key Takeaways
The SWOT analysis of Asian Paints highlights where the brand currently stands and its threats in this era. Following the detailed analysis of Asian Paints, Here are Few Important Key Points.
- Asian Paints is India’s largest paint manufacturing company with over 50% market share.
- Asian Paints has one of the best Supply Chain Management systems in the paint industry.
- Unique and Innovative Products and services like Asian Paints Royale Play.
Following the detailed analysis of Asian Paints, we have few suggestions from Business Mavericks:
- Focus more on industrial category products.
- Increasing Manufacturing using Technology.
- Focusing on international markets.
Asian Paints Competitors
- Jenson & Nicolson India Limited: Jenson & Nicholson (India) was incorporated as a private limited company and is a pioneer in the Indian paint industry, manufacturing a wide range of coatings that include architectural, industrial, and protective varieties. In 1953, the company was converted into a public limited company.
- Kansai Nerolac Paints: Kansai Nerolac Paints Limited is the largest industrial paints and third-largest decorative paints company in India, based in Mumbai. It is a subsidiary of Kansai Paint of Japan. As of 2015, it has the third-largest market share of 15.4% in the Indian paint industry
- AkzoNobel: Akzo Nobel N.V., trading as AkzoNobel, is a Dutch multinational company that manufactures paints and high-performance coatings for industry and consumers worldwide. Headquartered in Amsterdam, the company operates in more than 80 countries and employs over 32,000 people. Its turnover in 2020 was €8.5 billion.
- Sherwin-Williams: Sherwin-Williams Company is a Cleveland, Ohio-based paint and coatings company.
- Nippon Paints: Nippon Paint Holdings Co, Ltd is a Japanese company that manufactures paints and paint products. It is the fourth largest paint manufacturer in the world, based on sales in 2020
- PPG Industries: PPG Industries, Inc. is an American Fortune 500 company and global supplier of paints, coatings, and specialty materials. Headquartered in Pittsburgh, Pennsylvania, PPG operates in more than 70 countries around the globe. It is the largest coatings company in the world by sales, followed by AkzoNobel