Apple Inc. is an American multinational technology company specializing in consumer electronics, software, and online services. Let us see the overview of Apple before moving on to Apple Mission Statement.
Overview of Apple Inc.
Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as Apple Computer Company to develop and sell Wozniak’s Apple I personal computer. The company was incorporated as Apple Computer, Inc. by Jobs and Wozniak in 1977, and the company’s next computer, the Apple II, became a bestseller. Apple went public in 1980 and had immediate financial success.
The company developed new computers with innovative graphical user interfaces, including the original Macintosh, which was featured in the critically acclaimed “1984” commercial directed by Ridley Scott. By 1985, the high cost of products and infighting among executives were causing problems. Wozniak amicably withdrew from Apple, while Jobs resigned to form NeXT, taking some Apple employees with him.
As the personal computer market expanded and evolved in the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft’s Windows operating system on Intel-powered PC clones. In 1997, weeks away from bankruptcy, the company bought NeXT to end Apple’s unsuccessful operating system strategy and lure Jobs back to the company.
Over the next decade, Jobs led Apple back to profitability through a series of moves. He introduced the iMac, iPod, iPhone, and iPad to critical acclaim, launched memorable advertising campaigns, opened the Apple Store retail chain, and acquired numerous companies to expand the company’s product portfolio. In 2011, Jobs resigned for health reasons and died two months later. His successor as CEO was Tim Cook.
In August 2018, Apple became the first publicly traded U.S. company to be valued at more than $1 trillion, $2 trillion in August 2020, and most recently $3 trillion in January 2022. The company is sometimes criticized for its contractors’ labor practices, environmental practices, and business ethics, including anti-competitive practices and materials sourcing. Nevertheless, the company enjoys high brand loyalty and is ranked as one of the most valuable brands in the world.
Apple Mission Statement
” To Provide Customers with the Best User Experience Through Innovative Hardware, Software, and Services “
What does Apple Mission Statement mean?
Apple Mission Statement underscores Apple’s commitment to providing the best products and services to meet each customer’s unique needs. It guides the company toward its long-term goals, which has contributed to its success. Apple’s mission statement consists of three core components:
Best User Experience: Whether it’s an iPhone, iPad, or wearable, Apple designs all of its products to be user-friendly. The company does not compromise when it comes to user experience. Apple’s products are equipped with innovative and user-friendly features that provide the best experience to the end-user. In 2020, Apple introduced robust location and Bluetooth permissions in iOS 13. In 2021, an opt-in feature for ad tracking was introduced in iOS 14. These user-friendly privacy features can help protect iPhone users’ data and improve their experience.
Innovative Products: Apple develops products that are tailored to the specific needs of its customers. Since the company’s founding, Apple has continued to redefine the standard for product design, usability, and functionality. Apple’s hardware and software solutions address various market segments, including education, business, and healthcare. In recent years, Apple has increased its presence in healthcare with innovative products such as the Apple Watch for detecting heart irregularities. Its Apple Health Records feature for iPhone allows patients to access their medical records through their mobile devices. In 1Q20, Apple reported quarterly revenue of $91.8 billion with record-breaking revenue from its healthcare products and services.
High-Value Services: From the App Store to Apple Care to tech support, Apple is obsessed with customer service. The company oversees everything from design to development to sales to repair. This hands-on approach gives Apple an edge over its competitors. A 2020 survey rates Apple 51/60 for online support and 34/40 for phone support, for an overall tech support score of 85/100. This score is impressive considering that most companies provide poor customer service.
Apple Vision Statement
” To make the Best Products in the World and Leave the World Better than We Found it “
What does the statement of Apple Vision Statement mean?
Apple’s vision guides the company’s decision-making, strategic management, and operations. It ensures that every decision moves the company closer to achieving its mission and goals. The statement consists of two components:
Leading in Product Design: from iPhones, iPads, iPods, Macs, microchips, and more, Apple brings high-quality products to market. The company strives to maintain its leadership in product design and development by driving innovations. In April 2021, Apple unveiled the new iPad Pro with an industry-leading M1 chip and ultra-fast 5G. Apple’s proprietary M1 French fries push the limits of iPad Pro performance, making it the fastest device of its kind. The new iPad Pro is 5G-ready and can reach speeds of up to 4 Gbps. 5G is the future. So Apple can count on this next-generation iPad to defend its global leadership position for many years to come.
Carbon Neutral: Apple has set a goal to reduce its net carbon footprint to zero across all of its businesses. In 2020, the company unveiled a plan committing to making all Apple devices carbon neutral by 2030. According to Apple’s 2020 Environmental Progress Report, the company plans to reduce its emissions by 75% by 2030 and develop innovative solutions to eliminate the remaining 25% of CO2 emissions. “We hope that with our commitment to carbon neutrality, we can be a small ripple in the pond that makes a much bigger difference,” said Tim Cook, Apple’s CEO.
Also, Read Netflix Mission Statement in a Simplified Way.
Apple’s values guide how the company and its employees operate and interact in the workplace and the world, Apple Value is not more different from Apple Mission Statement.
Accessibility: Apple gives consumers and businesses access to the hardware, software, services, and technology they need to achieve their goals and aspirations. Developers rely on Apple’s App Store ecosystem to create applications. In 2020, Apple reduced the App Store commission for small businesses to 15%. The program’s reduced commission gives small developers access to the App Store and more funding to reinvest and grow their business.
Supporting Education: The Cupertino-based tech giant provides products, support, and opportunities to schools that need it most. Since 2014, Apple has been part of the connectED initiative and has donated more than $100 million worth of teaching and learning solutions to more than 100 underserved schools in the United States. “We have donated an iPad to every student, a Mac and an iPad to every teacher, and an Apple TV to every classroom,” Apple said.
A World-Class Plan: Apple is carbon neutral and is working to make all of its products with clean energy and no carbon footprint by 2030. In 2021, Apple announced the Restore Fund, a unique initiative to reduce carbon dioxide. It will invest $200 million in forestry projects to remove approximately 1 million tons of CO2 from the atmosphere annually. This initiative builds on Apple’s ongoing work to protect forests, including a partnership with organizations in Colombia to restore a 27,000-acre mangrove forest.
We Are All In Apple has strengthened its longstanding commitment to making the workplace more inclusive and promoting equity around the world. In May 2021, Apple fired Antonio García Martínez, one of its advertising managers, for expressing sexist and racist views in his 2016 book, Chaos Monkeys. More than 2,000 Apple employees signed an internal petition denouncing sexism and racism. Apple values inclusion and diversity in the workplace. “Behavior that demeans or discriminates against people based on who they are has no place at our company,” Apple said.
Privacy is a Human Right: Apple designs its products to protect consumers’ privacy and give them control over their data. The company believes that privacy is a fundamental human right. In April 2021, Apple updated its iOS with new privacy controls designed to protect iPhone users from being tracked by digital advertisers. Apple’s more than 1 billion iPhone users will receive a pop-up notification in some apps asking for their permission to collect data. This feature ensures that apps and third-party websites cannot use customers’ data to track them online.
Racial Equity and Justice: As the world’s leading technology company, Apple acknowledges its responsibility to fight systemic racism and injustice worldwide. The company has committed $100 million through the Racial Equity and Justice Initiative (REJI) to dismantle the racism faced by communities of color. Apple banned Parler from its App Store for allowing its users to spread hate and plot to storm the U.S. Congress on Jan. 6. In April 2021, Apple reinstated Parler to the App Store after implementing new updates to detect unlawful content and hate speech.
Supplier Responsibility: Apple requires its suppliers to adhere to the highest labor and human rights standards, health and safety standards, and environmental practices. To achieve this, the company conducts a rigorous process to assess supplier performance in these three areas. In 2019, Apple conducted 80 assessments at manufacturing facilities, 50 in the services supply chain, and 291 assessments at smelters and refineries.