Fast-moving consumer goods ( FMCG ), also known as consumer packaged goods are products that are sold quickly and at a relatively low cost. They include non-durable household goods such as packaged food, beverages, toiletries, candy, cosmetics, over-the-counter medicines, dry goods, and other consumer goods.
Fast-moving consumer goods have high inventory turnover and contrast with speciality items, which have lower turnover and higher inventory carrying costs. Many retailers carry only FMCGs, especially hypermarkets, big box stores, and warehouse club stores. Small convenience stores also stock fast-moving goods; the limited shelf space is filled with higher turnover items.
Before moving on to the Top 10 FMCG Companies In India Let Us See The Overview of the FMCG Industry.
Content Outline
Overview of FMCG Industry in India
Fast-moving consumer goods (FMCG) is the fourth largest sector in the Indian economy. The sector is divided into three main segments: food and beverages, which accounts for 19% of the sector, healthcare, which accounts for 31% of the share, and household and personal care products, which accounts for the remaining 50% of the sector. The urban segment contributes to about 55% of the sales share, while the rural segment accounts for 45%. The rise in rural consumption will drive the FMCG market.
According to Nielsen, the Indian FMCG industry grew by 9.4% in the January-March quarter of 2021, supported by consumption-led growth and value addition from higher product prices, especially in staples. Final consumption expenditure grew at a CAGR of 5.2% during 2015-20. According to Fitch Solutions, real household spending is expected to increase by 9.1% in 2021, following a 9.3% decline > in 2020 due to the economic impact of the pandemic.
Sales growth in the FMCG sector will double from 5-6% in FY21 to 10-12% in FY22, according to CRISIL Ratings. Price increases across product categories will offset the impact of rising commodity prices, while volume growth and resurgent demand for consumer goods will drive growth.
The FMCG market in India is expected to grow at a CAGR of 14.9% to USD 220 billion by 2025 from USD 110 billion in 2020. The Indian processed food market is expected to grow to USD 470 billion by 2025 from USD 263 billion in 2019-20.
The Indian online grocery market is estimated to exceed a turnover of around Rs 22,500 crore (US$ 3.19 billion) in 2020, a significant jump of 76% year-on-year. The gross merchandise value (GMV) of the online grocery segment in India is expected to increase 18-fold over the next five years, reaching US$37 billion by FY25. As of February 2021, out of 39 Mega Food Park projects, 22 were operational, 15 were under implementation and 2 were under in-principle approval.
Many FMCG brands are partnering with e-commerce platforms like Dunzo, Flipkart, Grofers and BigBasket to deliver products directly to consumers’ doorsteps during the pandemic COVID -19. In the fourth quarter of FY21, e-commerce sales of Marico Ltd, Hindustan Unilever Ltd, Dabur India, ITC and Godrej Consumer Products Ltd accounted for 8%, 6%, 5%, 5% and 4% of total FMCG sales respectively. As of June 2021, e-commerce already accounted for 7-8% of some of the country’s largest FMCG companies, Accenture India said.
FMCG companies are looking to invest in energy-efficient facilities to benefit society and reduce costs in the long run. Dabur India has expanded its rural network from 44,000 villages in March 2019 to over 52,000 villages in March 2020. The company is targeting up to 60,000 villages in 2020-21. The sector recorded a healthy FDI volume of $18.19 billion from April 2000 to March 2021.
In January 2021, Udaan received $280 million (~R2,048 crore) in funding from existing and new investors, including Lightspeed Venture Partners and Tencent. With the latest capital injection, Udaan has raised a total of US$1.15 billion to date. Although the company did not provide valuation details, sources indicated that the valuation after this deal is over US$3 billion.
Growing awareness, easier access and changing lifestyles are the key growth drivers for the consumer market. The focus on agriculture, MSMEs, education, health, infrastructure and tax concessions under the Union Budget 2019 20 should have a direct impact on the FMCG sector. The initiatives taken to increase the disposable income of common people, especially in rural areas, will have a positive impact on the sector.
Credits: It is the Official Report by IBEF ( India Brand Equity Foundation ) Organisation.
Top 10 FMCG Companies In India
1. Hindustan Unilever Ltd. ( HUL )
- Revenue: Rs 52,709 Crore
- Market Value: Rs 5,59,214 Crore
- Total Assets: Rs 68,740 Crore
- Promoter Holding: 61.90%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: HINDUNILVR
Hindustan Unilever Limited ( HUL ) is a consumer goods company headquartered in Mumbai, India. It is a subsidiary of Unilever, a British company. Its products include food, beverages, detergents, personal care products, water purifiers and other fast-moving consumer goods.
HUL was founded in 1931 as Hindustan Vanaspati Manufacturing Co. and was renamed Hindustan Lever Limited after a merger of the separate groups in 1956. The company was renamed Hindustan Unilever Limited in June 2007.
In 2019, Hindustan Unilever’s portfolio comprised 44 product brands across 14 categories. The company has 18,000 employees.
In December 2018, HUL announced the acquisition of GlaxoSmithKline’s Indian consumer business for $3.8 billion, with a ratio of 1:4.39. However, the integration of GSK’s 3,800 employees remained uncertain as HUL stated that the deal did not include a retention clause. In April 2020, HUL completed its merger with GlaxoSmithKline Consumer Healthcare ( GSKCH India ) after completing all legal procedures.
The Company is Ranked 1st in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Profit: Rs 8,879 Crores
2. ITC Limited
- Revenue: Rs 62,504.44 Crore
- Market Value: Rs 3,38,335 Crore
- Total Assets: Rs 73,760.76 Crore
- Promoter Holding: 0%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: ITC
ITC Limited is an Indian company headquartered in Kolkata, West Bengal. ITC is present in various industries such as cigarettes, FMCG, hotels, packaging, paperboard, speciality paper and agribusiness. The company has 13 business units across 5 segments. It exports its products to 90 countries. Its products are available in 6 million retail outlets.
Established in 1910 as Imperial Tobacco Company of India Limited, the company was renamed India Tobacco Company Limited in 1970 and later as I.T.C. Limited in 1974. Today, the company has been renamed ITC Limited, though “ITC” is no longer an acronym. The company turned 100 in 2010 and had annual revenue of $10.74 billion and a market capitalization of $35 billion in 2019-20. It employs 36,500 people at more than 60 locations across India. The Company is Ranked 2nd in the List of Top 10 Paint Companies in India in terms of Profit.
The Company is Ranked 2nd in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Profit: Rs 15,225.18 Crores
3. Nestle India
- Revenue: Rs 14,829.52 Crore
- Market Value: Rs 1,63,797 Crore
- Total Assets: Rs 8,209.93 Crore
- Promoter Holding: 62.76%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: NESTLEIND
Nestlé India Limited is the Indian subsidiary of Nestlé, a Swiss multinational company. The company’s head office is located in Gurgaon, Haryana. The company’s products include food, beverages, chocolate and confectionery.
The company was founded on 28 March 1959 and was incorporated by Nestle Alimentana S.A. through a subsidiary, Nestle Holdings Ltd. As of 2020, the parent company Nestlé owns 62.76% of Nestlé India. The company has 9 manufacturing facilities at various locations in India.
The Company is Ranked 3rd in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Profit: Rs 2,144.86 Crores
4. Dabur India Ltd.
- Revenue: Rs 7,184.73 Crore
- Market Value: Rs 1,07,618.26 Crore
- Total Assets: Rs 7,486.71 Crore
- Promoter Holding: 67.36%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: DABUR
Dabur India Ltd is an Indian multinational consumer products company founded by S. K. Burman and headquartered in Ghaziabad, Uttar Pradesh. The company manufactures Ayurvedic medicines and natural consumer products and is one of the largest fast-moving consumer goods (FMCG) companies in India. Dabur generates about 60% of its revenue from its consumer goods business, 11% from its food business and the rest from its international business.
The founder of Dabur India Ltd, Dr S K Burman, was born in a Punjabi Khatri family. In the mid-1880s, as an Ayurvedic practitioner in Kolkata, he developed Ayurvedic medicines for diseases like cholera, constipation and malaria. In 1884, he established Dabur India Ltd to mass-produce his Ayurvedic formulations. His son, C.L. Burman, established the first research and development department of Dabur. The current Chairman, Dr Anand Burman, and Vice-Chairman, Amit Burman, are part of the fifth generation of the family. They were among the first business families in India to separate ownership and management when they handed over the reins of the company to professionals in 1998.
The Company is Ranked 4th in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Profit: Rs 1,381.89 Crores
5. Godrej Consumer Products Ltd
- Revenue: Rs 6,254.33 Crore
- Market Value: Rs 94,031.44 Crore
- Total Assets: Rs 9,646.59 Crore
- Promoter Holding: 63.22%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: GODREJCP
Godrej Consumer Products Limited (GCPL) is an Indian consumer products company headquartered in Mumbai, India. GCPL’s products include soap, hair dye, toiletries and liquid detergents. Its brands include ‘Cinthol’, ‘Godrej Fair Glow’, ‘Godrej No.1’ and ‘Godrej Shikakai’ in soaps, ‘Godrej Powder Hair Dye’, ‘Renew’, ‘ColourSoft’ in hair dyes and ‘Ezee’ liquid detergents. GCPL operates multiple manufacturing facilities in India spread across seven locations and grouped into four operational clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim.
No sources are cited in this section. Please help improve this section by adding citations to reliable sources. Material without source citation may be challenged and removed. (June 2013) (Learn how and when to remove this submission). The consumer products business was part of the former Godrej Soaps Limited (GSL) and was demerged into Godrej Consumer Products Limited in April 2001. This was done under a demerger scheme approved by the Hon’ble High Court of Judicature, Mumbai on March 14, 2001.
The Company is Ranked 5th in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Sales: Rs 1,224.34 Crores
6. Britannia Industries Ltd
- Revenue: Rs 12,378.83 Crore
- Market Value: Rs 86,028.52 Crore
- Total Assets: Rs 7,416.01 Crore
- Promoter Holding: 50.55%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: BRITANNIA
Britannia Industries Limited is an Indian company specialising in the food industry and is part of the Wadia Group headed by Nusli Wadia. It was established in 1892 and is headquartered in Kolkata. It is one of the oldest existing companies in India and is best known for its biscuit products. The company distributes its Britannia and Tiger brand biscuits, bread and dairy products across India and abroad. Since its acquisition by the Wadia Group in the early 1990s, the company has been embroiled in several controversies related to its management. However, it still has a large market share and is profitable.
The company was founded in 1892 by a group of British businessmen with an investment of Rs 295. Initially, the biscuits were manufactured in a small house in central Kolkata. Later, the business was taken over by the Gupta brothers, especially Nalin Chandra Gupta, a lawyer, and operated under the name “V.S. Brothers”. In 1918, C.H. Holmes, an English businessman based in Calcutta, was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was formed.
The Mumbai factory was set up in 1924 and Peek Freans UK acquired a majority stake in BBCo. During World War, the biscuits were in high demand II, which boosted the company’s sales. The company name was changed to what is now “Britannia Industries Limited” in 1979. In 1982, the American company Nabisco Brands, Inc. acquired the parent company of Peek Freans and became a major foreign shareholder.
The Company is Ranked 7th in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Profit: Rs 1,760.03 Crores
7. Tata Consumer Products Ltd.
- Revenue: Rs 7,154.36 Crore
- Market Value: Rs 76,677.71 Crore
- Total Assets: Rs 13,431.76 Crore
- Promoter Holding: 34.71%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: TATACONSUM
Tata Consumer Products is a fast-moving consumer products company headquartered in Kolkata, West Bengal, India, and a subsidiary of the Tata Group. It is the world’s second-largest manufacturer and distributor of tea and a major producer of coffee.
Tata Consumer Products Limited was formerly known as Tata Global Beverages Limited (TGBL) and is a part of the Tata Group. Tata Consumer Products was formed when the consumer products business of Tata Chemicals Ltd merged with Tata Global Beverages Ltd in February 2020. The company now operates in the food and beverage industry and generates about 56% of its revenue in India, with the rest coming from its international business.
The merger has helped TCPL to have a diversified portfolio consisting of leading Indian and international brands like Tata Salt, Tata Tea, Tetley, Eight O Clock and high growth brands like Tata Sampann and Tata Starbucks. Through this merger, they aim to leverage synergies in sales, marketing, innovation and supply chain to capture a large chunk of the Indian pulses market.
The company markets tea under the main brands of Tata Tea, Tetley and Good Earth Teas. Tata Tea is the top-selling tea brand in India, Tetley is the top-selling tea brand in Canada and the second top-selling tea brand in the United Kingdom and the United States.
The Company is Ranked 6th in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Profit: Rs 619.51 Crore
8. Marico
- Revenue: Rs 6,337 Crore
- Market Value: Rs 69,997.93 Crore
- Total Assets: Rs 4,306 Crore
- Promoter Holding: 59.52%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: MARICO
Marico Limited is an Indian multinational consumer goods company that provides consumer products and services in the health, beauty and wellness sectors. Headquartered in Mumbai, Maharashtra, India, Marico has operations in over 25 countries across Asia and Africa. With its portfolio of brands like Parachute, Saffola, Hair & Care, Parachute Advanced, Nihar Naturals, Mediker and many more, the company touches the lives of one in three Indians. The company owns brands in the categories of hair care, skin care, edible oils, health food, men’s care and textile care.
Marico has 8 factories in India located in Pondicherry, Perundurai, Kanjikode, Jalgaon, Paldhi, Dehradun, Baddi and Paonta Sahib.
The Company is Ranked 8th in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Profit: Rs 1,106 Crores
9. Varun Beverages Ltd.
- Revenue: Rs 4,876.45 Crore
- Market Value: Rs 41,122.99 Crore
- Total Assets: Rs 8,322.01 Crore
- Promoter Holding: 64.89%
- Listed Stock Exchange: BSE & NSE
- Ticker Symbol: VBL
Varun Beverages Limited is an Indian beverage manufacturing, bottling and distribution company. It is the second-largest bottler of PepsiCo beverages in the world outside the United States. The company was incorporated in 1995 as a subsidiary of RJ Corp. and named after the founder’s son Ravi Jaipuria.
In addition to PepsiCo’s carbonated soft drinks such as Pepsi, 7 Up, Mountain Dew and Mirinda, the company distributes Tropicana fruit juice brands, Gatorade sports drinks, Quaker Oats dairy drinks and Aquafina brand water bottles. As of 2019, Varun Beverages is the bottler of PepsiCo in 27 states and seven Union Territories of India. The company also distributes its products in Nepal, Sri Lanka, Morocco, Mozambique, Zambia and Zimbabwe.
The Company is Ranked 9th in the List of Top 10 FMCG Companies in India in terms of Profit.
Total Profit: Rs 226.43 Crore
10. Amul
Mr John Peter invented Sheenlac Paints in the year 1962, Sheenlac Paints is based in the Indian city of Chennai. The company is one of the top ten paint manufacturers in India. The company is credited with producing alcohol-free wood polish and packaging thinner in recyclable PET ( polyethene terephthalate ) bottles for the first time. Car paints, wood treatments and decorative paints are very popular with Sheenlac Paints.
Note: This company is not listed in the Indian stock market. So, no financial data is available to the pubic
The Company is Ranked 10th in the List of Top 10 FMCG Companies in India in terms of Profit.
(:-:)
| Rank | Company Name | Market Value | Total Revenue |
|---|---|---|---|
| 1 | Hindustan Unilever Ltd. ( HUL ) | ₹ 5,63,760 Cr | ₹ 45,996 Cr |
| 2 | ITC | ₹ 2,92,638 Cr | ₹ 45,485 Cr |
| 3 | Nestle India | ₹ 1,87,099 Cr | ₹ 13,350 Cr |
| 4 | Dabur India Ltd. | ₹ 1,07,618 Cr | ₹ 7,184 Cr |
| 5 | Godrej Consumer Products Ltd | ₹ 94,031 Cr | ₹ 6,254 Cr |
| 6 | Britannia Industries | ₹ 86,028 Cr | ₹ 12,378 Cr |
| 7 | Tata Consumer Products | ₹ 76,677 Cr | ₹ 7,154 Cr |
| 8 | Marico | ₹ 69,997 Cr | ₹ 6,337 Cr |
| 9 | Varun Beverages Ltd | ₹ 41,122 Cr | ₹ 4,876 Cr |
| 10 | Amul | Private Entity | ₹ 62,000 Cr |
Note: The List Is Sorted by Market Capitalisation of the Company and Shown Data is as of 18-11-2021.
Conclusion
Growing awareness, changing lifestyles and easier access has been the key development factors for this sector. The urban segment contributes the largest share to the total revenue generated by the Top 10 FMCG companies in India. The FMCG market has grown faster in rural India than in urban India due to the increasing number of FMCG startups in India. Moreover, these listed FMCG companies in India are growing at a rapid pace in the semi-urban and rural segments. FMCG products account for up to 50% of the total rural spending.
Also, Read Top 10 Paint Companies In India.
FAQs
What is an FMCG company?
In the FMCG industry, manufacturers often sell goods to wholesalers, who pass them on to retailers, who in turn sell them to consumers.
What is the full form of FMCG?
FMCG Stands for Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), which are products that are sold quickly and at a relatively low cost. They include non-durable household goods such as packaged food, beverages, toiletries, candy, cosmetics, over-the-counter medicines, dry goods, and other consumer goods.
How do you start an FCMG company?
- First, determine the form of your business.
- Apply for a business license from the city government.
- Also, apply for online registration for MSME Udyog Aadhaar.
- Apply for the establishment permit from the Pollution Control Board.
- Apply for GST registration.
Which are the Top 10 FMCG companies in India in 2021?
The Top 10 FMCG companies in India are Varun Beverages Ltd, GlaxoSmithKline Consumer Healthcare Ltd, Dabur India Limited, Godrej Consumer Products Limited, Godrej Consumer Products Limited, Britannia Industries Limited, Nestle India, and Hindustan Uniliver Limited.
What is the importance of the FMCG industry in India?
The FMCG industry is the fourth largest sector in the Indian economy. Household and personal care products account for 50% of the industry’s sales, healthcare accounts for 31-32% and food and beverages account for the remaining 18-19%.
Which is the largest FMCG company?
The largest FMCG companies in 2021 by revenue and profit are Nestle AG, Johnson & Johnson, Procter & Gamble, Pepsi Co, Unilever.
What are the FMCG products?
Fast-moving consumer goods are non-durable products that sell quickly and at a relatively low cost.
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